Advent Calendar 2025: A look behind the scenes

It's finally here. After months of quietly working, doubting, collecting, testing, and dreaming, I can finally say it out loud: the 2025 Advent calendar is here .

Well, almost. Because while summer is still lingering outside, I've been preoccupied with December for months, putting together a (hopefully) unforgettable Advent calendar.

Today I'm taking you behind the scenes . No spoilers, of course, but I will tell you the story behind this calendar. Because what you'll receive isn't a ready-made box full of products. It's an idea that grew and slowly became something I (and hopefully you too) truly enjoy.

It started with a feeling

I love choosing gifts. It's truly my thing. Finding something someone wouldn't have chosen themselves, but that makes them incredibly happy. And then I thought: what if I could do that for 24 days? Not for just one person, but for everyone who needs a little self-care mixed with achieving goals, gifts, and surprises?

That was the beginning of this Advent calendar. But I wanted to make it something more. Something you truly experience. Something that resonates in style, color, feel, and surprise. Something that lingers, even after the holidays.

Behind the scenes: samples, steel and doubts

What followed: Post-its. Mood boards. Material samples. Test prints. Some things sat on my desk for weeks before I could truly evaluate them. Everything had to feel like a gift. No filler, no "extras"—just things that genuinely make you happy.

The colors were a key starting point. One leading color serves as the central thread throughout the calendar. And you choose a second color yourself – so it becomes something truly yours. All combinations are coordinated, so the end result always remains a stylish, cohesive whole. And yes—there are definitely two luxury binders (A5 and A6) in the chosen color scheme. And if you consider that I've gone through every detail… you can probably imagine that there are even more matching, stylish items. Think luxury, think coordination, think: everything is perfect.

The box: something that can remain

I wanted a box you wouldn't throw away. Something you'd keep. So we opted for a sturdy, custom-made box. After December, you can use it for your A5 or A6 binders, or simply as a beautiful storage box.
Because the packaging is as much a part of the experience as what’s inside.

I can already picture it

The box under the Christmas tree. Or on your desk, ready for December 1st. It's cold outside, but inside, a candle burns. You grab a box, open it with a little tingle in your stomach, and are surprised. That's what this calendar is for. Small moments of peace, of mindfulness, of joy. Something just for you.

For everyone

Whether you're just starting with cash stuffing and planning or have been building a collection for years, this calendar is for you. The content is varied, stylish, and exclusive. Each item has been carefully selected and developed or compiled specifically for this calendar.

📦 Order now – Advent calendar 2025

You can pre-order the Advent calendar now.
Shipping starts in November – with track & trace. We'll ship them in time so you can start unpacking on December 1st.

You can order ithere .

I hope you're looking forward to it as much as I am.

Love,
Charlotte

first mood board